Written in an accessible style, thisfourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
Innovation Management and New Product Development (4th Edition)
$35.96 - $44.95
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Innovation Management and New Product Development (4th Edition)
- UPC:
- 9780273713159
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2008-03-24
- Author:
- Paul Trott
- Language:
- english
- Edition:
- 4
Brand: Butterworth-Heinemann
New Product Development: from Initial Idea to Product Management
$73.70 - $92.13
Product Design and Development, 4th Edition
$45.39 - $56.74
New Products Management
$28.08 - $35.10
