Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
ISE Strategic Management of Technological Innovation
$56.50 - $71.97
- UPC:
- 9781265073350
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 3/29/2022
- Author:
- Schilling Associate Professor of Management, Melissa A.
- Language:
- English: Published; English: Original Language; English
- Edition:
- 7
- Pages:
- 0
ISE Contemporary Management
$53.18 - $77.17
ISE Retailing Management
$50.70 - $59.51
ISE Business Driven Technology
$33.78 - $64.20
ISE Staffing Organizations (ISE HED IRWIN MANAGEMENT)
$50.32 - $71.97
ISE Marketing Management (ISE HED IRWIN MARKETING)
$69.48 - $78.47
John Wiley, Chichester
Managing Innovation: Integrating Technological, Market and Organizational Change
$55.69 - $83.17
ISE Analysis for Financial Management
$68.81 - $77.72