Hospital and health system marketers are facing unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet those challenges, marketers must boldly break the bonds of the past and move forward in new and better ways. This book, by well-known healthcare marketing expert, speaker and author Chris Bevolo, serves as a call to arms for marketers to step up and transform healthcare marketing.
Joe Public Doesn't Care About Your Hospital
$89.99 - $108.73
- UPC:
- 9781605440101
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2011-09-09
- Author:
- Chris Bevolo
- Language:
- english
- Edition:
- First
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