Leisure Business Strategies: What They Don't Teach in Business School

This book takes into account social and behavioural science research that has been developed since 1970 and asks, 'How does this research guide and direct the beginning and operation of a LB (leisure business)?' It is different from conventional texts that address the sequential functions of forming and operating such a business and discusses concepts such as business plans, formation, financing, accounting, personnel, and resources. Decades of study have yielded a wealth of insight into how leisure experiences can be raised to a level that will attract and retain clients.