Managerial Economics: Analysis, Problems, Cases

Truett

$151.43 - $251.40
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UPC:
9780470009932
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2006-01-23
Author:
Lila J. Truett;Dale B. Truett
Language:
english
Edition:
8
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Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

  • Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
  • Shows how real-world firms have addressed issues discussed in the book.
  • Emphasizes the global aspects of managerial economics and its application in the international marketplace.