Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.
Market-Driven Management: Creating Profitable Top-Line Growth
$35.04 - $49.01
(No reviews yet)
Write a Review
Write a Review
Market-Driven Management: Creating Profitable Top-Line Growth
- UPC:
- 9780786305407
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 1997-08-01
- Author:
- B. Charles Ames;James D. Hlavacck
- Language:
- english
- Edition:
- Revised
Brand: Harvard Business School
Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
$70.08 - $86.81
Big Duck Studio
The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications
$33.98 - $42.27
Hughes Arthur M
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
$18.02 - $117.27
LINGKU
Energetic Selling and Marketing; A New Way to Create Extraordinary Growth in your Business
$38.88 - $54.41
Woll Thomas
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
$31.62 - $51.13
Strategic Market Management (Strategic Market Managment)
$100.52 - $114.82
Marketing Management
$62.55 - $81.09