Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.
Market-Driven Management: Creating Profitable Top-Line Growth
$35.04 - $49.01
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Market-Driven Management: Creating Profitable Top-Line Growth
- UPC:
- 9780786305407
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 1997-08-01
- Author:
- B. Charles Ames;James D. Hlavacck
- Language:
- english
- Edition:
- Revised
Brand: Harvard Business School
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