* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
* Highly developed and well illustrated treatment of a key marketing technique
* Usable by students and executives, for whom the practical, step-by-step approach is designed
* Leading author team in the field
Market Segmentation: How to do it, how to profit from it
Brand: Butterworth-Heinemann
$51.01 - $59.13
- UPC:
- 9780750659819
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2004-10-15
- Release Date:
- 2004-10-01
- Author:
- Malcolm McDonald;Ian Dunbar
- Language:
- english
- Edition:
- 1