Marketing: An Introduction (11th Edition)

Prentice Hall

$21.27 - $564.42
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UPC:
9780132744034
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2012-01-21
Author:
Gary Armstrong;Philip Kotler
Language:
english
Edition:
11
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This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.