This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
Marketing Management
$62.55 - $81.09
- UPC:
- 9780073529790
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2009-01-09
- Author:
- Greg Marshall;Mark Johnston
- Language:
- english
- Edition:
- 1
Strategic Market Management (Strategic Market Managment)
$101.30 - $120.18
Global Marketing Management
$51.70 - $59.90
