This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
Marketing Management
$20.46 - $25.57
- UPC:
- 9780073529790
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2009-01-09
- Author:
- Greg Marshall;Mark Johnston
- Language:
- english
- Edition:
- 1
Marketing Management, Global Edition
$65.66 - $74.16
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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
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ISE Marketing Management (ISE HED IRWIN MARKETING)
$78.67 - $88.86
Market-Based Management (5th Edition)
$101.54 - $126.93