Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
Marketing Research: Methodological Foundations (with InfoTrac)
$16.48 - $300.00
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Marketing Research: Methodological Foundations (with InfoTrac)
- UPC:
- 9780324201604
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2004-04-29
- Author:
- Gilbert A. Churchill;Dawn Iacobucci
- Language:
- english
- Edition:
- 9
Cengage Learning
Marketing Research: Methodological Foundations (with Qualtrics Card)
$13.30 - $300.00
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