MBA Fundamentals Strategy (Kaplan Test Prep)

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UPC:
9781427797537
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2009-01-06
Release Date:
2009-01-06
Author:
Thomas P Ference;Paul W Thurman
Language:
english
Edition:
0
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Strategy is the cornerstone of any MBA program, and a critical part of any company's growth.

In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide youll need to put your department or business on the right track for growth.