UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Createspace Independent Publishing Platform
$48.34 - $111.36
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Createspace Independent Publishing Platform
Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
- UPC:
- 9781537438269
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 11/19/2016
- Author:
- Geskey Sr., Mr Ronald D.
- Language:
- English: Published; English: Original Language; English
- Edition:
- 4
- Pages:
- 684
Brand: CreateSpace Independent Publishing Platform
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