Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Brand: McGraw-Hill
$17.00 - $30.54
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Brand: McGraw-Hill
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
- UPC:
- 9780844231013
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 1966-02-01
- Release Date:
- 1966-01-11
- Author:
- Claude Hopkins
- Language:
- english
- Edition:
- 1
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