NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision Making

Your business lives and dies by your customer conversations. But do customers remember you in a sea of sellers? In his latest book, NeuroSelling, B2B sales expert Jeff Bloomfield uses a unique blend of science and story to show you how to master those conversations. Drawing on the latest in biology, psychology, and physiology research, Bloomfield teaches you how to successfully engage your customer's "buying brain." His NeuroSelling methodology has added millions of dollars in top-line revenue for industries as diverse as biotech, heavy manufacturing, engineering, pharmaceuticals, and banking/financial services. Throughout the book, Bloomfield shares insightful examples and real-life illustrations of professionals using NeuroSelling to exceed their sales quotas and professional goals, from the sales rep who went from the bottom half of hundreds of salespeople to the company's rep of the year, as well as the dark-horse candidate who beat out three more experienced candidates to land the CEO position. If your organization: offers discounts to seal the deal has sales cycles far too long lacks a clear sales strategy to grow revenue year over year ...then NeuroSelling presents a clear process to win at the most crucial step in the sales cycle: the point of first impact. Learn how to: get past "rapport-building" and learn to build genuine trust use their problem as the true cost anchor (instead of your product's price) create overwhelming urgency, using their words and situation quantify the scale of your customer's deeper problem create an aligned vision with the customer end the "hard close" and move from salesperson to trusted partner Join the thousands of salespeople experiencing phenomenal growth in their careers and organizations. NeuroSelling: when neuroscience meets B2B sales success.