News for a Change: An Advocates Guide to Working with the Media

Brand: SAGE Publications, Inc

$91.63 - $114.54
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UPC:
9780761919247
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
1999-06-18
Release Date:
1999-06-18
Author:
Lawrence Wallack;Katie Woodruff;Lori Dorfman;Iris Diaz
Language:
english
Edition:
1
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News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.