Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes.
--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
Nonprofit Essentials: Major Gifts
Walker
$14.28 - $55.72
- UPC:
- 9780471738374
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2006-04-07
- Release Date:
- 2006-04-07
- Author:
- Julia I. Walker
- Language:
- english
- Edition:
- 1