Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Richard C Ling

$12.73 - $35.88
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UPC:
9780471132271
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
1989-09-01
Author:
Richard C. Ling;Walter E. Goddard
Language:
english
Edition:
1
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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

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