The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Orchestrating Success: Improve Control of the Business with Sales & Operations Planning
Richard C Ling
$42.13 - $52.66
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Richard C Ling
Orchestrating Success: Improve Control of the Business with Sales & Operations Planning
- UPC:
- 9780471132271
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 1989-09-01
- Author:
- Richard C. Ling;Walter E. Goddard
- Language:
- english
- Edition:
- 1
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