Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
Build your credibility
Adapt your pitch to your audience
Win your listeners' minds and hearts
Overcome resistance to your proposals
Leverage the forces that move people to embrace new ideas
Build your credibility
Adapt your pitch to your audience
Win your listeners' minds and hearts
Overcome resistance to your proposals
Leverage the forces that move people to embrace new ideas
