Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)

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UPC:
9780495091592
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2006-04-11
Author:
Charles U. Larson
Language:
english
Edition:
11
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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.