Persuasion: Reception and Responsibility (with InfoTrac)

Brand: Wadsworth Publishing

$152.34 - $195.76
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UPC:
9780534619022
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2003-10-30
Author:
Charles U. Larson
Language:
english
Edition:
10
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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion.