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Positioning: The Battle for Your Mind (1st Edition Revised)

Positioning: The Battle for Your Mind (1st Edition Revised)

$121.95 - $152.44
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UPC:
9780070652644
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
1985-11-01
Author:
Al Ries;Jack Trout
Language:
english
Edition:
Revised, Subsequent
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Discusses the new, key advertising concept of positioning, explaining ways companies can create a position in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers

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