Product Overview
Discusses the new, key advertising concept of positioning, explaining ways companies can create a position in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
- UPC:
- 9780070652644
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 1985-11-01
- Author:
- Al Ries;Jack Trout
- Language:
- english
- Edition:
- Revised, Subsequent
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