Created through a student-tested, faculty-approved review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
PROMO (with Marketing CourseMate with eBook Printed Access Card)
$87.93 - $104.10
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PROMO (with Marketing CourseMate with eBook Printed Access Card)
- UPC:
- 9781111826116
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2011-03-21
- Author:
- Thomas O'Guinn;Chris Allen;Richard J. Semenik
- Language:
- english
- Edition:
- 1
Brand: Cengage Learning
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