Public Relations Principles: Strategies for Professional Success

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UPC:
9781465290755
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2016-01-15
Author:
WAHL SHAWN T;MARESH FUEHRER MICHELLE M
Language:
english
Edition:
1
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Every successful business utilizes good public relations with the media to maintain a positive public opinion.

Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.

With possible uses in various industries such as health care, education, human resources, and marketing, the public relations practices covered in Public Relations Principles: Strategies for Professional Success are designed to address the needs of todays students and encourage them to conduct a personal inventory on their public relations skills.

Available in print and eBook versions, Public Relations Principles: Strategies for Professional Success:

  • Covers all relevant concepts and theories in the field while engaging todays students by developing communication skills through application.
  • Enhances critical thinking skills and improves students communication choices and strategies given in the public relations context
  • Discusses the greatest challenges students will face in the modern world of public relations while also providing communication strategies to overcome each challenge