Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
Public Relations: The Profession and the Practice
$119.87 - $149.84
- UPC:
- 9780073512051
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2011-06-15
- Author:
- Dan L. Lattimore Vice Provost for Extended Programs;Otis W. Baskin;Suzette T. Heiman;Elizabeth L. Toth Associate Dean for Academic Affairs
- Language:
- english
- Edition:
- 4
Routledge
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Brand: Wadsworth Publishing
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