Public Relations: The Profession and the Practice

$20.79 - $179.40
(No reviews yet) Write a Review
UPC:
9780073512051
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2011-06-15
Author:
Dan L. Lattimore Vice Provost for Extended Programs;Otis W. Baskin;Suzette T. Heiman;Elizabeth L. Toth Associate Dean for Academic Affairs
Language:
english
Edition:
4
Adding to cart… The item has been added

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.