Full of marketing ideas, this is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.
Purple Cow : Transform Your Business by Being Remarkable
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Purple Cow : Transform Your Business by Being Remarkable
- SKU:
- UPC:
- 9780718146962
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2003-12-31
- Author:
- Seth Godin
- Language:
- english
Penguin Books Ltd (UK)
Purple Cow: Transform Your Business by Being Remarkable
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