Real Influence: Persuade Without Pushing and Gain Without Giving In

Mark Goulston

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UPC:
9780814420157
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2013-01-02
Author:
Mark Goulston M.D.;Dr. John Ullmen
Language:
english
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The authors argue against the aggressive selling of ideas and instead emphasize listening, genuine engagement and commitment to a lasting business relationship in order to get someone to come around to one's way of thinking.