Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Relationship Selling
McGraw-Hill Irwin
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- SKU:
- UPC:
- 9780073404837
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2009-03-27
- Author:
- Mark Johnston;Greg Marshall
- Language:
- english
- Edition:
- 3

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