Retail Management: A Strategic Approach (12th Edition)

Retail Management: A Strategic Approach (12th Edition)

Prentice Hall

$230.78 - $288.47
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UPC:
9780132720823
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2012-07-20
Author:
Barry R. Berman;Joel R. Evans
Language:
english
Edition:
12
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The text that helps readers thrive in todays retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as its attempting to cope with the changing environment that surrounds it. Berman/Evans reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, todays changing and complex retail environment.

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