This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)
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Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)
- UPC:
- 9780072549287
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2003-02-21
- Author:
- Barton A. Weitz;Stephen Bryon Castleberry;John F. Tanner
- Language:
- english
- Edition:
- 5th
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