Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
Selling Today (12th Edition)
Prentice Hall
$331.92 - $414.90
- UPC:
- 9780132109864
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2011-03-05
- Author:
- Gerald L. Manning;Michael Ahearne;Barry L. Reece
- Language:
- english
- Edition:
- 12