This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
Palgrave Macmillan
$59.72 - $77.63
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Palgrave Macmillan
Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
- UPC:
- 9780230006607
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2006-09-29
- Release Date:
- 2006-10-03
- Author:
- J. Teboul
- Language:
- english
- Edition:
- 2006
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