Signs in Contemporary Culture: An Introduction to Semiotics

Brand: Sheffield Pub Co

$35.95 - $44.94
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UPC:
9781879215375
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
1998-10-01
Author:
Arthur Asa Berger
Language:
english
Edition:
2
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This text is a methodology book which discusses some fundamental principles of semiotics in a manner that makes the subject accessible to ordinary readers. But it is more than a methodology book because it applies semiotics to a wide range of subjects - everything from digital watches to pop art, from comics to baseball.