Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Social Media Marketing: A Strategic Approach
$19.70 - $34.66
- UPC:
- 9780538480871
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2012-03-09
- Author:
- Melissa Barker;Donald I. Barker;Nicholas F. Bormann;Krista E. Neher
- Language:
- english
- Edition:
- 1
Brand: Cengage Learning
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