SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Sports and Entertainment Marketing
Ken Kaser Dotty B Oelkers
$32.61 - $61.57
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Ken Kaser Dotty B Oelkers
Sports and Entertainment Marketing
- UPC:
- 9781133602446
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2015-01-09
- Author:
- Ken Kaser;Dotty B. Oelkers
- Language:
- english
- Edition:
- 4
Sports Marketing
$59.70 - $68.90
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