Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
$36.98 - $78.94
- UPC:
- 9781137282934
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2014-05-12
- Release Date:
- 2014-05-06
- Author:
- J. Bernstein
- Language:
- english
- Edition:
- 2nd ed. 2014