Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

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UPC:
9781137282934
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2014-05-12
Release Date:
2014-05-06
Author:
J. Bernstein
Language:
english
Edition:
2nd ed. 2014
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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.