Stimulus Factor, The

How do you motivate your customers? How do you motivate your employees? How do you motivate yourself? Customers no longer buy just because the product works people no longer work just because they have to, and you can no longer succeed just by turning up. We all need stimulation : the art of turning need into want. In our fast-moving new world of the internet, e-commerce and all things electronic, there is a great danger that we may lose sight of the essential questions: How do we motivate our customers? How do we motivate our employees? How do we motivate ourselves? The Stimulus Factor breaks fresh ground in answering these all-important questions and presents a radically new approach to the theory and practice of motivation for the start of this millennium. Based on research interviews with 1,000 people, from call centre staff to Sir Richard Branson, the book reveals that motivation can only occur in response to a specific set of stimuli. This is `THE STIMULUS FACTOR'. In other words, a stimulus must be factored into any motivational process. Written in a highly readable way, the book presents the practical steps needed to stimulate the motivation of customers and employees, as well as ourselves. An original, fascinating and wide-ranging book.....All in all, this is a notable addition to management literature that breaks genuinely new ground and is highly readable. Director Magazine Understanding what motivates individuals to act, whether it's to buy certain products or to improve their performance, has never been more important. This book provides a very useful guide to gaining that understanding.... A clear and reasoned case. Professional Manager