Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-term profitability of specific brand strategies.
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
$165.30 - $187.70
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Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
- UPC:
- 9780273779414
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2015-12-21
- Author:
- Kevin Lane Keller
- Language:
- english
- Edition:
- Fourth (4th) Edition
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