A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.
The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
Strategic Management: Concepts (13th Edition)
Prentice Hall
$158.74 - $300.00
- UPC:
- 9780136120995
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2010-02-05
- Author:
- Fred R. David
- Language:
- english
- Edition:
- 13