Strategic Management: Concepts (13th Edition)

Prentice Hall

$158.74 - $300.00
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UPC:
9780136120995
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2010-02-05
Author:
Fred R. David
Language:
english
Edition:
13
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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.