The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage
- UPC:
- 9780199684090
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2015-06-02
- Author:
- Douglas West;John Ford;Essam Ibrahim
- Language:
- english
- Edition:
- 3rd UK ed.
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