Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyve learned.
Strategic Marketing Problems: Cases and Comments, 13th Edition
Prentice Hall
$38.88 - $669.83
- UPC:
- 9780132747257
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2012-08-12
- Author:
- Roger A. Kerin;Robert A. Peterson
- Language:
- english
- Edition:
- 13th