Strategic Media Decisions (The Copy Workshop)

Brand: Copy Workshop

$122.40 - $153.00
(No reviews yet) Write a Review
UPC:
9781887229333
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2008-01-02
Author:
Marian Azzaro
Language:
english
Edition:
1

Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of medias top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.