Strategy and the Business Landscape (3rd Edition)

Ghemawat, Pankaj

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UPC:
9780136015550
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2009-07-12
Author:
Pankaj E. Ghemawat
Language:
english
Edition:
3
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KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.