KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
Strategy and the Business Landscape (3rd Edition)
Ghemawat, Pankaj
$13.30 - $300.00
- UPC:
- 9780136015550
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 2009-07-12
- Author:
- Pankaj E. Ghemawat
- Language:
- english
- Edition:
- 3