NEW EDITION, REVISED AND UPDATED
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigmin which leaders light a fire under employeesactually discourages engagement.
Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyonenot just select committees or working groupsenthusiastically committed to organizational transformation. This revised edition features new interviewseveryone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerkand new neuroscience findings that support Axelrods model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.
