The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Wiley

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UPC:
9780470051245
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
12/11/2006
Release Date:
11/17/2006
Author:
Sugarman, Joseph
Language:
English: Published; English: Original Language; English
Edition:
1
Pages:
368
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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