An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
The Culting of Brands: When Customers Become True Believers
Brand: Portfolio Hardcover
$20.74 - $69.28
(No reviews yet)
Write a Review
Write a Review
Brand: Portfolio Hardcover
The Culting of Brands: When Customers Become True Believers
- UPC:
- 9781591840275
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2004-06-03
- Release Date:
- 2004-06-03
- Author:
- Douglas Atkin
- Language:
- english
- Edition:
- 0
Brand: Portfolio Trade
The Culting of Brands: Turn Your Customers into True Believers
$20.45 - $52.70
True Believer
$7.97 - $18.04
Sweet (True Believers)
$29.30 - $34.70
When God Becomes a Drug
$44.07 - $51.31
Lee Gutkind
I Wasn't Strong Like This When I Started Out: True Stories of Becoming a Nurse
$14.95 - $41.34
Fleming H. Revell Company
Secret Believers: What Happens When Muslims Believe in Christ
$15.44 - $29.44
