An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
The Culting of Brands: When Customers Become True Believers
Brand: Portfolio Hardcover
$20.74 - $69.28
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Brand: Portfolio Hardcover
The Culting of Brands: When Customers Become True Believers
- UPC:
- 9781591840275
- Maximum Purchase:
- 3 units
- Binding:
- Hardcover
- Publication Date:
- 2004-06-03
- Release Date:
- 2004-06-03
- Author:
- Douglas Atkin
- Language:
- english
- Edition:
- 0
Brand: Portfolio Trade
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