This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
The Guerrilla Marketing Handbook
$16.70 - $20.87
- UPC:
- 9780395700136
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 1994-11-19
- Author:
- Jay Conrad Levinson President;Seth Godin
- Language:
- english
- Edition:
- 1
Guerrilla Marketing for Beauty Salons
$19.96 - $24.95
Brand: Entrepreneur Press
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
$29.56 - $36.95
On Guerrilla Warfare
$24.33 - $30.41
Guerrilla Warfare
$13.13 - $14.79