This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
The Guerrilla Marketing Handbook
$22.02 - $35.19
- UPC:
- 9780395700136
- Maximum Purchase:
- 3 units
- Binding:
- Paperback
- Publication Date:
- 1994-11-19
- Author:
- Jay Conrad Levinson President;Seth Godin
- Language:
- english
- Edition:
- 1
Guerrilla Marketing for Beauty Salons
$22.80 - $27.41
Brand: Entrepreneur Press
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
$16.28 - $27.19
Guerrilla Warfare
$13.13 - $14.79
On Guerrilla Warfare
$17.30 - $35.01