The IMC Handbook: Readings & Cases in Integrated Marketing Communications

(No reviews yet) Write a Review
$13.13 - $300.00
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
UPC:
9781933199061
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2015-01-01
Author:
J. Stephen Kelly PhD;Susan K. Jones;Richard A. Hagle
Language:
english
Adding to cart… The item has been added

Product Overview

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

Reviews

(No reviews yet) Write a Review