The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
$59.65 - $74.56
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
- UPC:
- 9781933199061
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2015-01-01
- Author:
- J. Stephen Kelly PhD;Susan K. Jones;Richard A. Hagle
- Language:
- english
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