Product Overview
The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
- UPC:
- 9781933199061
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 2015-01-01
- Author:
- J. Stephen Kelly PhD;Susan K. Jones;Richard A. Hagle
- Language:
- english
Integrated Advertising, Promotion, and Marketing Communications
$21.98 - $300.00
Brand: Pentagram Pub
Marketing Communications: Integrated Theory, Strategy & Tactics
$42.19 - $300.00
