The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
The Next Cmo: A Guide to Operational Marketing Excellence
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The Next Cmo: A Guide to Operational Marketing Excellence
- SKU:
- UPC:
- 9781665711395
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 9/9/2021
- Author:
- Mahoney, Peter
- Language:
- English: Published; English: Original Language; English
- Pages:
- 254
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